In order to understand what assertiveness is, I find that it's helpful to first identify what it isn't, as there are many misconceptions about it: it's not being pushy, aggressive, or demanding. It also doesn't just mean speaking your mind or telling people what you think. Instead, assertiveness refers to reflecting on your emotional history, understanding and managing your feeling, then expressing yourself in a way that will strengthen your relationships. It's a way of articulating what you believe while also allowing room for differences. Overall, assertiveness is a way of being your true self while also becoming closer to others.